Brand Stories

Pond Naravit made his Disney and Pixar voice-acting debut in the animated film Hoppers, marking his first-ever voice role and first collaboration with Disney and Pixar. He joined the Thai voice cast for the film, which was released in Thai cinemas on March 5, 2026.

When Pond’s involvement was first announced, his character was kept secret, creating anticipation among fans. The character was later revealed as Tom Lizard, a curious lizard who becomes involved in the events of the animal world.

Hoppers follows Mabel, a young animal lover who uses technology that allows human consciousness to enter realistic robotic animals. The film combines adventure, comedy, and science-fiction elements while exploring the relationship between humans and animals.

For Pond, the project represents a new form of acting, as he had to bring Tom Lizard to life through his voice rather than an on-screen performance. His participation adds another milestone to his acting career and allows fans to experience his performance in a completely different format.

Hoppers also gave Pond the opportunity to visit Pixar Animation Studios and take part in promotional activities surrounding the film. As his first Disney and Pixar project and first voice-acting role, Tom Lizard marks a memorable new chapter in Pond Naravit’s career.

According to Forbes Thailand, Pond Naravit’s appointment as HER HYNESS’s first Brand Ambassador is a major part of the company’s decision to significantly increase its marketing efforts in 2026. HER HYNESS had already sold more than 27 million masks and toner pads through strong word-of-mouth and online sales, but the company recognized that strong e-commerce sales did not necessarily mean that consumers across the country were familiar with the brand. This is one of the main reasons the company decided to bring Pond on board.

Pond’s role is not presented as simply being the face of a product. HER HYNESS is using him as part of a broader strategy to increase brand awareness, credibility, and reach. The company previously spent only a few hundred thousand baht on marketing, but in 2026 it increased its budget to several million baht. It also expanded into large-scale out-of-home advertising, including billboards and BTS Skytrain advertising, while appointing Pond as its first Brand Ambassador.

One of the most important points in the article is that HER HYNESS specifically chose a male artist to represent its mask and toner pad products. The company explained that Pond helps reinforce the products’ unisex image while allowing HER HYNESS to connect with a wider audience. This is especially important as skincare is increasingly being used by younger consumers, including men, who are looking for convenient and easy-to-use products.

Pond also gives HER HYNESS an opportunity to reach younger generations in a way that traditional product advertising may not achieve on its own. The brand wants to expand beyond its existing customer base and introduce its products to people who may not have previously purchased HER HYNESS. His position as a popular artist gives the brand a recognizable face through which it can communicate its products, campaigns, and new innovations to a broader audience.

The article connects Pond’s appointment with the company’s plans for its mask and toner pad business. HER HYNESS recently launched the HYPER TARGETED BLACK MASK, using new technology to target specific skin concerns, and expects its mask and toner pad portfolio to grow by another 20%. Pond’s role therefore comes at the same time as the brand is investing in new products, stronger advertising, and expansion into new markets.

HER HYNESS is also studying ASEAN markets such as Malaysia and Vietnam because their purchasing power and consumer structure may fit its premium-mass positioning. Having a recognizable Brand Ambassador can support this wider expansion by giving the brand a stronger public identity as it moves beyond Thailand.

The company aims to increase total sales from approximately 1.1 billion baht in the previous year to more than 2 billion baht in 2026. Masks and sunscreen are among the categories receiving the most investment in product development and marketing, so Pond’s appointment is connected to a much larger business objective rather than being an isolated celebrity collaboration.

Overall, Forbes Thailand portrays Pond Naravit as an important part of HER HYNESS’s transition from relying mainly on organic word-of-mouth to using a much more aggressive and structured marketing strategy. His role is expected to help the brand increase awareness, build credibility, attract younger consumers, strengthen the unisex image of its products, and reach new customer groups as HER HYNESS expands its advertising, product portfolio, and regional ambitions.

According to Bangkok Business News, Pond Naravit’s appointment as HER HYNESS’s Brand Ambassador is an important part of the brand’s new marketing strategy. HER HYNESS has already built a strong position in the premium mask market, with 27 million units sold and six years of consistent sales. However, the company explains that being a market leader does not necessarily mean that everyone knows the brand, making Pond’s role especially important.

Pond is the first Brand Ambassador chosen by HER HYNESS, marking a new direction for the company. Rather than relying mainly on its products and organic growth, the brand is investing more heavily in marketing and using a well-known public figure to increase awareness and credibility. Pond represents an important connection between HER HYNESS and a wider audience.

His role is also connected to the brand’s goal of reaching both male and female consumers. HER HYNESS wants to expand the audience for its masks and toner pads, and Pond helps the brand communicate with a younger and broader consumer group. His involvement allows the company to introduce products such as the new HYPER TARGETED BLACK MASK to people who may not have previously considered HER HYNESS products.

The appointment comes at an important time for the brand. In 2026, HER HYNESS is putting more focus on its mask category, introducing new technology and biodegradable mask materials while aiming to increase mask sales significantly. The company wants its mask business to become its second-highest-performing product category and is targeting overall company growth, making Pond’s appointment part of a larger business and marketing strategy rather than simply a celebrity endorsement.

Overall, Pond is presented as a key part of HER HYNESS’s effort to move from being a brand with strong existing products to becoming a brand that is more widely recognized by consumers. His role is expected to support awareness, credibility, audience expansion, and the promotion of the brand’s mask and toner pad products as HER HYNESS takes a more aggressive approach to future growth.

Ranked #16 on VMAN SEA 100. Pond Naravit is truly making his mark on the global fashion scene. From Tommy Hilfiger and Versace Fragrance to his high-profile appearances at Prada shows, it’s so amazing to see him recognized among VMAN SEA 100’s young talents.

This recognition reflects Pond’s growing presence in the international fashion world, with his style, brand collaborations, and appearances continuing to make an impact beyond Thailand.

Pond Naravit has been recognized by Metro.Style Magazine PH among the Thai stars with the biggest “face cards” in Asian television.

From starring in Me and Thee to becoming the first Thai appointed as Versace Fragrance Ambassador for Southeast Asia and the first Thai ambassador for Philippine homegrown beauty brand Ever Bilena, Pond continues to expand his presence across the Asian entertainment and fashion landscape.

Pond Naravit Lertratkosum joins SmartHeart Gold as the brand’s new presenter for its 2026 campaign, “SmartHeart Gold: Another Level of Special Care,” bringing a fresh and contemporary presence to the brand’s communication.

The campaign introduces “SmartHeart Gold Bistro,” a creative concept built around the idea that every dog has different needs depending on their age, lifestyle, health, and nutritional requirements.

Pond takes on the role of the young chef at SmartHeart Gold Bistro, helping bring the campaign’s message to life in a warm, relatable, and engaging way. His presence gives the concept a youthful personality while making the message of responsible pet care easier to connect with.

Pond’s involvement also creates a personal connection with the campaign through Parker, his own dog, who joins him as a Special Guest and Bistro Assistant Chef. Their appearance together makes the campaign feel more authentic and personal, reflecting the bond between Pond and his pet.

With Pond’s strong connection with younger audiences and his growing presence across entertainment, fashion, beauty, and lifestyle, his role allows SmartHeart Gold to communicate its message to a new generation of modern pet parents in a more contemporary and relatable way.

The campaign’s Big Idea is: “Because good love isn’t just about giving them something good, but choosing what is most right for them.” Through Pond and Parker, this message is presented through a familiar pet-owner relationship, showing that caring for a dog means understanding their individual needs.

For the campaign’s Video and Key Visuals, Pond appears as the young chef of the Bistro, while Parker becomes the special guest and assistant chef. Together, they reinforce the campaign message: “For every special need, Pond chooses SmartHeart Gold.”

SmartHeart Gold highlights formulas designed for different sizes, breeds, life stages, and nutritional needs, including Mother & Baby Dog, Puppy Pro-Growth, Fit & Firm, Fit & Firm 7+, Holistic, Ocean Salmon Recipe, Farm Lamb Recipe, Pouch, and Can.

Pond’s role makes the 2026 campaign more than a traditional presenter partnership, connecting SmartHeart Gold’s message of special care with his own image, lifestyle, and genuine relationship with Parker. His involvement helps bring the brand closer to younger audiences and modern pet parents who see their pets as part of the family.

Through “SmartHeart Gold: Another Level of Special Care,” Pond continues to expand his portfolio of major brand collaborations while bringing his personality and personal connection with Parker into a campaign centered on understanding and choosing the right care for every dog.

DARA INSIDER reports that popular actor Pond Naravit once again delivered an impressive result on the international fashion scene.

Following his second invitation to Milan, Italy, this June to attend the Prada Spring/Summer 2027 Men’s Fashion Show, the latest data shows that Pond was one of the most influential guests at this season’s Milan Men’s Fashion Week.

International fashion data analytics platform Launchmetrics released its Media Impact Value (MIV) ranking for Milan Men’s Fashion Week Spring/Summer 2027. MIV measures the overall media exposure value generated for brands by celebrities, media outlets, and social media platforms; it does not represent actual income or commercial revenue.

According to the data, Pond generated an impressive $12.6 million in MIV, approximately 419 million THB, through his attendance at the Prada show. He ranked #2 globally among all invited guests, demonstrating his strong international attention and individual influence.

Meanwhile, Prada became the brand with the highest Media Impact Value during this season’s Milan Men’s Fashion Week, generating a total MIV of $91 million, approximately 3.029 billion THB, and ranking #1 among all brands.

Giffarine is capitalizing on the Healthy Lifestyle trend by appointing Pond Naravit as Brand Ambassador for Fitt Meal by Giffarine. The partnership aims to strengthen brand awareness and connect with health-conscious consumers across all generations.

The meal replacement and weight management category has recorded continuous growth, driven by interest in exercise, body-shape management, dietary control, and better nutrition. Fitt Meal is positioned as a convenient meal replacement that provides complete nutrition and an appropriate amount of calories.

Pond’s fit physique, interest in health, large fan base, and new-generation image make him a natural communication driver for the brand. Giffarine hopes the partnership will help build a Healthy Community and encourage consumers to understand nutrition, exercise, muscle building, and sustainable body care.

Fitt Meal by Giffarine is available in Coffee, Cocoa, Strawberry, Banana, Thai Tea, and Green Matcha. For the final three months of 2026, Giffarine allocated a budget of more than 40 million baht for marketing and promotional offers, targeting 10–15% growth in the body-care and weight-management category by the end of the year.

#GQTalk featuring Pond and his remarkable individual impact at the latest FW. Pond generated an impressive $12.6M in MIV individually, ranking #2 among guests, with GQ Thailand highlighting this incredible achievement.

What makes this especially remarkable is that this figure reflects Pond’s individual media impact from his presence at Prada SS27. His name alone generated significant media value and international attention, showing the strong impact he brought to the fashion week.

From his appearance at the Prada show to the conversations and visibility surrounding him, Pond continues to make his own mark on the international fashion scene. Seeing his individual impact reach $12.6M in MIV is truly something to be proud of.

Pond’s presence is not just about attending a fashion show — he continues to create measurable impact and attract attention on a global fashion stage.

VOGUE Magazine also featured Pond Naravit in its “The Best Street Style Photos From the Spring 2027 Menswear Shows in Milan” gallery, placing him at #51 for his Prada SS27 street style look.

Another beautiful recognition of Pond’s presence and individual style during Milan Fashion Week. From his appearance at Prada to being captured by VOGUE among the best street style moments of the season, Pond continues to make his mark on the international fashion scene.

OH! JUICE reported more than 350 million baht in sales in 2025 from over 2 million drinks across 26 branches. In 2026, the brand partnered with Pond Naravit for the “Love Takeover” campaign, which connected with consumers through an emotional brand experience.

During the campaign period, products sold out across all branches and sales increased by 200%. Pond represents a new generation characterised by positive energy, friendliness, and accessibility, while also connecting with the growing trend of showing a healthy lifestyle.

The campaign concept, “Every Sip Brings You Closer,” extended across stores, cups, communications, and activities. Special menus included Loveberry Kissabel and Applekiss Takeover, both created with premium Kissabel apples and designed for easy everyday enjoyment.

Meet & Sip gave 50 consumers the opportunity to meet Pond by purchasing the campaign drinks. For 2026, OH! JUICE is targeting more than 20% year-on-year revenue growth and plans to open 4–5 additional branches in leading shopping malls, CBD areas, and locations around universities.