ENGAGEMENT
FOR POND
A practical guide for supporting Pond Naravit with thoughtful engagement, clean style references, and community-led support.
ENGAGEMENTGUIDELINES
DO
- Meaningful engagement
- Relevant comments
- Share official content
- Follow campaign hashtags
- Support media coverage
AVOID
- Spam
- Repetitive comments
- Off-topic hashtags
- Negative replies
- Excessive posting
UNDERSTANDINGSOCIAL IMPACT
Three terms brands use to measure the impact of fan engagement.
SOV
Share of Voice
How much of the conversation around a topic or campaign belongs to Pond compared to others.
VIEW EXAMPLEMIV
Media Impact Value
An estimated value placed on the media coverage and posts generated around a campaign.
VIEW EXAMPLEEMV
Engagement / Media Value
The value of organic engagement — likes, comments, shares — created by fans.
VIEW EXAMPLEENGAGEMENTFOR POND
Our fan-support accounts.
FAN-RUN ACCOUNTS — NOT POND'S OFFICIAL ACCOUNTS
POND STYLE
OUTFITS • FASHION • STYLING • VISUAL UPDATES
TALKTO US
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